Apple shares skid off report on iPhone production cuts
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Apple |
Apple is expected to cut production of its latest iPhone models by about
30 percent quarter. Inventories of the iPhone 6s and 6s Plus have
piled up since they were launched.
USA TODAY
Shares of Apple tumbled 2.6% in trading Tuesday following a report
the tech giant will cut production on its latest iPhone in the
January-March quarter.
According to Japan's Nikkei, Apple will slash production of models of its iPhone 6S and 6S Plus by 30% during the second quarter of Apple's fiscal year.
The report says Apple (AAPL)
initially told parts makers in Japan and South Korea to maintain
production at the same level as last year, when the company launched the
iPhone 6 and 6 Plus. However, slower sales prompted Apple to adjust
production.
Production is expected to return to normal during Apple's third quarter, between April and June, says the report.
Apple could not be reached for comment.
Company shares declined 2.6%, to $102.71.
“This
is an eye-opening production cut which speaks to the softer demand that
Apple has seen with 6S out of the gate,” says Daniel Ives, senior
analyst at FBR Capital Markets, said in an interview. “The Street was
bracing for a cut, but the magnitude is a bit more worrisome and speaks
to a soft March quarter on the horizon.”
Apple shares skid off report on iPhone production cuts
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